CREATIVE DIRECTION AND DESIGN
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Seeding Kits

 ZAYNE X ARNETTE

An open brief, a trusting client and a great partnership with Infinity Images created this amazing seeding kit for the launch of the Zayn collection with Arnette eyewear. It is a mash up of 8bit classics and vaporwave reimagined through a super futuristic and premium lens.

 

ADIDAS PRIDE 2022 SEEDING KIT

Maximum impact, self mailing and on a budget - making dreams come true, a kit of goodies for adidas brand ambassadors.

 

ADIDAS PRIDE 2021 SEEDING KIT

Custom posters signed by Kris Andrew meant shipping in a tube - tubes are durable and fun to open. We kept it simple and let the custom poster and product do all the talking.

 

HAILEY BIEBER X VOUGE EYEWEAR

A premium jewelry box look and feel gloss white, glowing yellow and microsuede pillow inserts to hold the glasses. The sense of exploration when opening the case is something you instantly feel as you move through the levels.

 

BRAND JORDAN

Because why not make billet aluminum dominos? They feel so good in your hand. The details are what made this project, the rounded edges, the weight, the depth of the dots vs. the line on each domino. The box was super simple to create more of a WOW when you opened the box to reveal the dominos, down to the one flipped domino with the two dots / three dots. These were created these as a give away for a Jordan Brand charity event.

 

BRAND JORDAN

Brand Jordan had 5 guys in the All-Star Game, so naturally we made a set of AJ XXII black cat-jet-fighter-inspired toys to give away. I can explain: MJ is the Black Cat, and the AJ XXII takes cues from the F-22 Raptor. Makes perfect sense - right? To get these done I partnered with my friend Brian from Super7/Hybrid Design. He is a toy guy to the core. He brought on Gargamel out of Japan to create and mould the figures. There may just be a secret figure not shown… MJ if you want mine just give a shout. We made a few hundred of these to give away to celebs, athletes and influencers at our All-Star Game show room. They came packaged in the AJ XXII shoe box with a custom insert.