GERBER GEAR - MORE THAN READY
GERBER GEAR WAS HYPER FOCUSED ON HUNTERS, FORAGERS AND FISHERS THIS PIECE OPENS THE LENS AND BRINGS IN A BROADER COMMUNITY OF PEOPLE THAT JUST LOVE GETTING OUT AND BEING IN NATURE. WE KEPT THE LOOK AND FEEL GERBER GEAR IS KNOWN FOR AND INVITED A BROADER AUDIENCE TO THE PARTY.
GERBER GEAR - MORE THAN READY
GERBER GEAR PRODUCTS ARE SMALL, THEY FIT IN YOUR HAND, THEY ARE OFTEN COVERED BY YOUR HAND. WE SHOT THIS PIECE TO CONTEXTUALIZE THE TOOLS IN A TYPICAL CAMPING SETUP. ANYONE WHO HAS BEEN CAMPING KNOWS THE FEELING OF PACKING UP YOUR KIT AND LOADING UP THE CAR. WE CAPTURED THAT FEELING AND SPOTLIGHTED ALL OF THE DIFFERENT GERBER TOOLS THAT SHOW UP IN YOUR CAMPING KIT.
GERBER GEAR - READY FOR THE (UN)EXPECTED
HERO THE TOOL, SHOW WHAT THE TOOL IS USED FOR, BE LITERAL. MULTI-TOOLS ARE CONFUSING WE DEMYSTIFY THE TOOLS BY SIMPLY SHOWING WHAT THE TOOLS ARE USED FOR. WE MAKE NO ASSUMPTIONS ABOUT WHAT THE VIEW KNOWS. SIMPLE USE SCENARIOS PAIRED WITH ENOUGH CONTEXT TO TELL A STORY ABOUT WHY THESE TOOLS BELONG IN YOUR KIT.
GERBER GEAR - tool in use
1+1=2 AND THAT WAS OUR INSPIRATION FOR THESE QUICK SOCIAL VIDEO. SIMPLY SHOW THE TOOL AND WHAT IT DOES. DON’T ASSUME PEOPLE KNOW WHAT THE TOOLS DO, MAKE IT SIMPLE, MAKE IT FUN.
GERBER GEAR - CUSTOM
GERBER GEAR HAS AN AMAZING CUSTOMIZATION PROGRAM THAT NEEDED SOME EXPLAINING. FIRST WE SHOW WHAT IS POSSIBLE ON A KNIFE AND THE BACK HALF OF THE VIDEO TAKES YOU THROUGH EACH PART AND BUILDS A KNIFE TO CELEBRATE A BACKPACKING TRIP.
Nike - ultimatum
We reinvented the duffel, stronger, more organized, more user friendly. There is the old saying if you look good your feel good, that applies to bags too. If you’re organized and you know where all your gear is then you have the confidence to perform at your highest level. The Ultimatum duffel is key in staying organized and having all your gear at hand. There is a format to a Nike hype video, we followed it. The Ultimatum creates confidence to train your hardest and prepares you for the win.
adidas - omnichannel
We were tasked with making a series of intro videos for new employee training modules - glamorous I know. Turns out it was a great challenge and the series worked great for the client. Highly edited content primes the key take aways for each module, pacing is kept slow to allow time to read and process. The video series also helped to show off new store designs and the community that works at all the stores which meant being very careful about showing global footage and making locations recognizable.