adidas CLASSICS - TENNIS
A QUICK TURN POP-UP SHOP FOR ADIDAS TENNIS. THE STORE WAS BUILT TO HOST A BOOK SIGNING BY BILLY JEAN KING AND TO SERVE AS A GATHERING POINT FOR PEOPLE ATTENDING THE U.S. OPEN. WE LEVERAGED THE ICONIC BLUE OF ARTHUR ASHE STADIUM AND THE TENNIS BALL YELLOW TO CREATE A BRIGHT, ENERGETIC AND SPORTY SPACE TO CELEBRATE THE TOURNAMENT.
adidas RUNNING - ULTRABOOST
THE CONTAINER SERVED AS A NATION WIDE ROLLING TECH TOUR THAT EDUCATED ADIDAS STAFF AS WELL AS THE PUBLIC. THE CONTAINER HOUSED A FULL SAMPLE RUN SO PEOPLE COULD TRY THE UB19, TWO LARGE SCREENS FOR TECH AND EDUCATION VIDEOS, CAMPAIGN CREATIVE AND A GIANT UB19 INFINITY MIRROR. THE MIRROR SERVED AS THE “SELFIE MOMENT”, A WOW MOMENT WHEN YOU ENTERED THE CONTAINER AND MOST IMPORTANTLY THE MIRROR MADE A SMALL SPACE FEEL MUCH LARGER. IT GREAT TO SEE ADIDAS STAFF AND CONSUMERS STOKED ON THE THE EXPERIENCE.
adidas basketball - harden v3
OUTER SPACE CREATIVE GIVES RISE TO FAR OUT IDEAS FOR IN-STORE EVENTS. THE EXTERIOR OF THE CUBE IS WRAPPED IN CAMPAIGN GRAPHICS AND THE INTERIOR IS MIRROR ON ALL 4 SIDES WITH REFLECTED TYPE, PLANETS, SPACECRAFT AND OF COURSE THE HARDEN V3. WE RAN AN IG HASHTAG CONTEST TO GIVE AWAY A PAIR OF SIGNED HARDEN V3 FOOTWEAR. THE EVENT ALSO FEATURED AN “EXQUISITE CORPSE” LEAD IN DISPLAY AND A POP A SHOT IN ADDITION TO THE EXISTING CAMPAIGN GRAPHICS. ANALOG 3D STORIES ARE FUN TO TELL AND YOU DON’T HAVE TO WORRY ABOUT THE TECH NOT WORKING.