When Carmelo Anthony came on the scene he had a super smooth classic old-school style. A casual script that flows the way he flows on court.
Some say they are too pretty to ride. The logo is classic and refined. The way Vanilla handles the details, color and construction is modern.
Elements from all the partners' names combine to make an anthropomorphic, Northwest-inspired logo. Two Levis in the firm account for the double horizontal lines.
Cogs, wheels, and chain links are the usual tropes for cycling orgs. For this nonprofit we wanted a logo that would be fitting for mountain bike brand, a logo that’s strong, bold, and dynamic - just like a great advocacy organization.
Vanilla’s rowdy sibling, Speedvagen is more irreverent by a factor of 11. Also, Speedvagens are magical and powerful like unicorns.
They chose a different direction in the end, but I love the way this version of the logo turned out.
The odd, unholy lovechild of classic Air Jordans and the Air Force 1. Two icons - let them do all the work. Positive/Negative, give em' space - don't over think it.