BRAND JORDAN
Shoe boxes: easy to stack, easy to ship, and they protect the footwear - especially white footwear. Sounds easy - wrong.
NIKE BAGS
Premium product; premium tags. Super thick chipboard and the grommet speak to the durability and strength of the product.
GRAVIS FOOTWEAR
Make a good box great. Also make it inexpensive - easy, right? One color print, smaller full color sticker and a perforated logo treatment all added up to create a premium box at a very reasonable price.
NIKE BAGS CORE HANGTAG SYSTEM
The matchbook style opening is designed to mimic the intentional process of opening a bag. It also looks great if it never gets closed again - retail reality. This redesign increased the product communication, moved to a 100% post consumer stock, was 100% recyclable, and cost far less than the previous packaging. I'd love to tell you about all of the other details of this project.