adidas NYSP REFRESH
LIGHTEN, BRIGHTEN, HIGHLIGHT PRODUCT AND ATHLETES. FOOTWEAR TEXTURES, PATTERN, REFLECTIVITY AND CITY ELEMENTS LIKE SUBWAY TILE ALL COME TOGETHER TO TRANSFORM A GREY BOX INTO A SERIES OF EXPERIENCES THAT RANGE FROM BROAD SWEEPING STATEMENTS ABOUT THE BRAND DOWN TO THE HISTORY OF ADIDAS SOCCER. THE MIX OF TEXTURES AND MATERIALS IS WHAT ACTIVATES THE STORE.
adidas Nite jogger
THE PARIS FLAGSHIP CEILING IS LOW, WHILE THE NYC CEILING IS VERY HIGH.
THE SAME BRIEF AND ELEMENTS FOR TWO VASTLY DIFFERENT ARCHITECTURES YIELDED
TWO SPACES AS AMAZING AS THEY ARE UNIQUE.
ADIDAS HOME OF CLASSICS STAN SMITH
THE ICONS ARE EASY.
KEEP IT SIMPLE, LET THE PRODUCT DO THE TALKING.
DON’T OVER THINK IT.
ADIDAS ULTRABOOST 2019
TECHNICAL PRESENTATION FOR A TECHNICAL RUNNING SHOE.
MODULAR AND REUSABLE TOWER FIXTURES WERE DESIGNED FOR REUSE
AND INSTALLED IN BOTH THE PARIS AND NYC FLAGSHIP STORES.
ADIDAS SOCCER TEAM MODE LAUNCH
FOUR DIFFERENT SOCCER SHOES IN ONE LAUNCH ZONE.
PROJECTION-MAPPED ARCHES GAVE EACH STORY A SPOTLIGHT
WHILE AVOIDING A CLUTTERED FEEL.
ADIDAS ULTRABOOST 2020 BLOCKBUSTER
TELLING THE SAME STORY IN BOTH LOCATIONS MEANS IMAGINING DESIGN ELEMENTS IN CREATIVE WAYS.
IT IS A FUN CHALLENGE.
ADIDAS HOUSTON FIRST FLOOR REMODEL
GROUND FLOOR REFRESH OF THE ADIDAS HOUSTON STREET STORE.
ADDED SOFTNESS AND WARMTH AND STRENGTHENED CONNECTION TO THE CITY.
ADIDAS ASSORTED RETAIL PROJECTS
EACH STORE BUILD IS AS THOUGHT OUT AS THE PRODUCTS BEING SOLD.
AN ART DIRECTOR’S LEVERS:LIGHTING, MATERIALS, GRAPHICS, NARRATIVE, FIXTURE LAYOUT, MOTION GRAPHICS.
KNOWING WHICH TO PULL AND WHEN IS THE KEY TO GREAT RETAIL DESIGN.