The identity has been executed a million ways by the amazing folks at Speedvagen and it looks great in each execution. Strong and a bit irreverent, drawing from stencils on military vehicles.
Classic, timeless and beautiful. The amazing crew at Vanilla Bicycles have continued to honor the identity while pushing it to new places with color, application, location and scale. It has been inspiring to see the identity executed in so many different ways.
Nike Sportswear bags had zero consistency in terms of branding; different locations, applications, and sizes. I developed a simple label system for the Nike Sportswear bags. The system created consistency across the line and made the Sportswear bags easy to identify on the wall. The label system also saved us money, give me a call and I can tell you how that worked.
Bags are intimate, bags are dimensional, bags have may touchpoints. To create more connection with the consumer I developed an interior branding toolbox that was applied across the whole Sportswear line. The "authenticity" label is an irreverent take on the Nike jocktag and the binding tape was an easy way to draw attention to details. Connection doesn't have to be complicated.